coffee noir: chap's daily blog RSS

Remote work is a struggle to stay focused. In my case: I have multiple Slack Workspaces, three meaningful email addresses, our google chat, phone calls, texts, social media. It’s not infrequent that I am maintaining upwards of 20 active conversations across platforms. It can be really distracting and difficult to effectively follow & track each unique circumstance. A couple of tricks I have learned.  First, block off deep work time and don’t touch that crap for at least 60 mins at a time. You get way more done.  Get in there and manually adjust your notification settings on your phone...

This brand touchpoint was an absolute masterpiece. People love it. It’s everything that a good brand should be doing for their best users. I learned about myself. I felt connected to the platform. I would miss it when it’s gone. Isn’t that the point of a good product or service? I love it. I am predicting a widespread mirror from all the brands in 2022.  It’s too good of an opportunity to pass up on to engage a user base.

Users pay for convenience. They choose someone because they are better, cheaper or faster. Our focus has always been to reduce the pain. This is our key service & our major touchpoint for the brand. I have been honing in on some of these touchpoints. The team and I have already started considering ways to incorporate the brand within the more boring logistical components. It’s not as much fun as the partnerships & the advertising & the cool athletes - but, it’s far more important.

Cool - so you bought something. You fueled the ever growing engine of capitalism. What makes us choose to be a repeat customer? It’s the signaling post purchase that we love. It’s getting to tell your friends you have the new Apple Watch. It’s showing off the newest NFL Jersey you own.  With Rerouted, this is something I have been thinking ton’s about. We have some merch & swag - but what happens next stands out to me as a weakness of ours. We aren’t creating the products. We don’t have a brand on the items themselves.  Our post-purchase experience...

The power branding has is incredible. It controls every decision a person makes. Brand needs to be the pristine light that leads the way. The brand needs to epitomize the core values and create bumpers to prevent gutterballs.  If done properly, the brand won’t allow deviation. This goes for companies, personal brands & even simply relationships. A company like Patagonia, couldn’t buy an oil and gas company if they wanted to. How weird would it be if LeBron James decided that he hated basketball & preferred curling. At an individual level, our brand is a combination of our beliefs and...