I think one of the reasons that I have always chased entrepreneurship is because of how much I love surprises (and learning). Everyday is full of the unexpected. Plans change quickly. It’s incredible how quickly we pivot.
That’s a beautiful thing about the stage we are at growing rerouted co-op. We have the ability to adjust - and manipulate our strategy to cater to the needs of our customers. We are able to build this business as a true cooperative.
As rewarding as it is to be able to save gear, get kids on the mountain and donate money - I wanted to build the company so all of you have an easier, more accessible experience while buying and selling used outdoor equipment.
Our ability to react to daily surprises is what makes us stronger. It builds character and develops this organization into something of which we can be proud.
Also - I was surprised to learn today (and maybe I had heard this before) that Ashton Kutcher, you know, Michael Kelso and the guy who created Punk’d, is an EXTREMELY successful venture capitalist. Hitting early wins like Airbnb, Spotify and Alibaba! Crazy inspiring. He’s a pretty incredible dude. I heard about this on the 20VC podcast!