11-21-19: creating a name

Chapman GrubbNovember 21, 2019

Naming a project makes it real. A name creates an identity for an idea, product or process. 

It is one of the best parts of the creative process. You get to choose the best fitting title that explains, encourages and entices people to engage with the idea.

There are no rules and no limitations. Naming things has no boundaries. 

Our ability to discuss ideas, with simple language, is crucial to the dispersion of concepts. Communication means everything within an organization. Between teammates and coworkers and our presentation to the public.

Naming ideas is both fun and functional. It breathes reality into intangible concepts. 

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