I suppose this could also be try now, report later.I am a believer in trial by fire. It’s hard to learn theoretically. Applied education has always felt infinitely more valuable than studying a book. Yet - I have always pressure tested my ideas by grilling them relentlessly.
Nothing is more valuable than information and skills. The only way to grow our experience is by getting our feet wet. Pretty much every statement that is made within business could be A/B tested to confirm or deny validity.
I ask this often. How can we figure this out? What do we need to know? How can we identify that information? Put your claims in front of the firing squad. Better to get shot down now - than after you spend meaningful effort putting something together.
Originally written on April 23, 2020.