National Coffee Day

It seems like every day, we have a NATIONAL celebration. This behavior seems like a response to a combination of the internet and a reaction to the flash news cycle.


Every day needs something newsworthy. An event that’s ‘noteworthy’. It’s a bizarre thing to cheer for things that culture deems important. Coffee, dog, sons are a few examples of recent holidays. 


It’s so interesting that we expect to celebrate frequently. Holidays, celebrations & events have more meaning when they occur sparingly. Toast to your wins but keep grinding.

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