There are days that feel monumental. Despite the decision being easy to make. We are ready to grow up and drop the co-op. The original reason for the co-op was to emphasize our focus on bringing people in the community together.
We can tell that story without the co-op. We want to bring professionalism to a notoriously unreliable industry. We feel like it’s a stronger statement to be ‘rerouted’.
Also - I am pretty confident that it’s a goal of many businesses to have their name made into a VERB. Just google it. I’ll photoshop it. Soon enough. People’s gear will be rerouted. Reroute it with Rerouted.