Spotify Wrapped

This brand touchpoint was an absolute masterpiece. People love it. It’s everything that a good brand should be doing for their best users.

I learned about myself. I felt connected to the platform. I would miss it when it’s gone. Isn’t that the point of a good product or service? I love it. I am predicting a widespread mirror from all the brands in 2022. 

It’s too good of an opportunity to pass up on to engage a user base.

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