too big of a story

Chapman GrubbJuly 02, 2020

Rerouted’s story is too hard to tell without a focus. Usually, the pitch is situational. It’s tuned for the location, event, time of day, and type of person. All of my team can hook people with a customized story in less than 5 minutes.

We are trying to solve this issue. Making more specialized content and distributing at a smaller scale. Focused quality, content. I wish that I could just book appointments one on one with every single person. That would be best.

Originally written on June 29, 2020.

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