What happens next
Cool - so you bought something. You fueled the ever growing engine of capitalism. What makes us choose to be a repeat customer? It’s the signaling post purchase that we love. It’s getting to tell your friends you have the new Apple Watch. It’s showing off the newest NFL Jersey you own.
With Rerouted, this is something I have been thinking ton’s about. We have some merch & swag - but what happens next stands out to me as a weakness of ours. We aren’t creating the products. We don’t have a brand on the items themselves.
Our post-purchase experience has a long way to go. I have been toying with better loyalty packages, swag bags and more user generated content. Return policy & security are another aspect of the post-purchase experience we can really leverage to differentiate ourselves.