why is that important?

why is that important?

This question I ponder almost daily. This is a highly critical question I tend to ask anyone that wants to make a change. This question works on internal & systematic shifts, product design, customer interfaces. 

The intention of this question is simple - justify your choice. Explain yourself to rationalize the cost and effort expenditure. Pro-tip: include everyone in this conversation - employees, advisors and especially your customers.

Figuring out what is important is integral to developing a successful business model. I read an interesting statement in Running Lean, by Ash Maurya. Chap’s paraphrase - your product is not what you’re selling, your product is your business model. 

Photo by Strauss Western on Unsplash

Originally written on April 21, 2020.

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